Brisbane Roar has locked in a three-year partnership with Spanish sportswear manufacturer Kelme, guaranteeing a fresh look for the club’s gear starting with the 2026-27 season.
The move sees the Milton-based outfit ditch its previous supplier for Kelme-designed jerseys and training equipment. The rollout will cover the entire club, kitting out the A-League Men’s, Women’s, and NPL Queensland ‘B’ squads in the Spanish brand’s signature style. By partnering with Kelme, the Roar aligns itself with a maker that boasts deep European pedigree, including a history of supplying kits to some of the biggest names in Spain’s La Liga.
What the Partnership Means for Supporters
Fans heading to Suncorp Stadium for the men’s fixtures or Spencer Park for the A-League Women’s games will see the Kelme “paw print” logo front and centre from next season. The deal covers everything from the match-day playing strips to training gear and supporter merchandise. While the club is keeping the specific designs under wraps for now, the partnership marks a significant commercial win for the Roar.
The Roar deal bolsters Kelme’s presence in the Australian top flight, joining Macarthur FC in the Spanish brand’s growing A-Leagues stable. Having manufactured football gear since 1977, Kelme currently supplies professional clubs across Europe, Asia, and South America, and is clearly looking to cement its footprint in the local market.
Building Brand Recognition in Brisbane
For Brisbane Roar, the three-year commitment provides much-needed stability in their retail and kit supply. The long-term nature of the deal allows the club to build a consistent brand identity and offer a more reliable range of merchandise for the fans.
The partnership comes as A-League clubs look to international brands to help them stand out on the pitch and create unique identities that resonate with the “Orange Army.” Kit sales remain a vital revenue stream for the club, and this partnership secures their commercial backing for the foreseeable future.
Expect the Roar to officially unveil the 2026-27 designs, release dates, and merchandise pricing in the lead-up to the season kick-off later this year.
Published 9-February-2026.
