Cryptocurrency exchange Swyftx, headquartered in Milton, is expanding rapidly following two significant acquisitions and new developments in customer support infrastructure.
Background on Swyftx’s Growth
Swyftx, based in Milton, Brisbane, has entered a phase of accelerated expansion. In March 2025, the company acquired Easy Crypto, a New Zealand-based platform also operating in South Africa. More recently, on 1 July 2025, Swyftx confirmed the acquisition of Melbourne-based brokerage Caleb & Brown, in a transaction valued between $100 million and $200 million USD.
These moves follow earlier challenges, including a downturn in trading volumes and a failed merger that led to workforce reductions. Despite this, the company’s leadership has maintained focus on growth and international expansion.
Details of the Caleb & Brown Deal
The acquisition of Caleb & Brown marks the largest high-net-worth crypto brokerage transaction in Australasia. Founded in 2016, Caleb & Brown operates with more than $2 billion AUD in digital assets under custody and serves a global client base with personalised crypto trading services.
The brokerage’s relationship-based model assigns dedicated brokers to each client and includes services such as 24/7 trading support for over 250 assets, over-the-counter desk trading, crypto custody, and managed crypto funds.
With this acquisition, Swyftx gains a fast-tracked entry into the United States market, leveraging Caleb & Brown’s regulatory framework and access to a high-net-worth customer base spanning multiple countries.
AI Enhancements at Milton Headquarters
Alongside its acquisitions, Swyftx has introduced AI-powered customer support tools from Intercom at its Milton base. By using the Fin AI Agent, the company now resolves nearly half of all customer inquiries through automation, achieving a 91% answer rate and saving over 40 hours of team time weekly.
This system was implemented to address the increasing complexity of user questions, with improvements focused on clarity, responsiveness, and security compliance. The AI solution is being scaled further across new communication channels, including SMS and email.
Company Identity and Operations
Founded in 2018 by Alex Harper and Angus Goldman, Swyftx is fully Australian-owned and has become one of the country’s largest crypto exchanges. The company now supports over 1.2 million users and offers more than 440 crypto assets for trading.
While its Milton office remains central, more than half of Swyftx’s staff operate remotely across Australia, New Zealand, South Africa, Canada, the UK, the US, the Philippines, and India.
Outlook
With the successful acquisition of Caleb & Brown and its adoption of AI-driven support systems, Swyftx continues to scale from its Milton headquarters. The company has signalled that further developments may follow as it expands its footprint in both local and global markets.
Published 4-Aug-2025
